BMW ReachNowis the premium car sharing service that allows you to rent a BMW from your phone. For their Brooklyn launch, BMW ReachNow needed photos of diverse users in iconic Brooklyn locations using the service. Producing for photographer Boone Rodriguez, we worked 10 days in NYC with client on set.
BMW ReachNow wanted to educate and excite their customersabout the new service, through showing a fleet of BMW carshare vehicles used in a multitude of different situations.
We helped them tell the stories of families, young couples, business people, and friends getting places in ReachNow cars.
We delivered a huge set of assets that showed sun & rain, beach & office, and of course some beauty shots of the fleet. It helped BMW ReachNow communicate to new users in Brooklyn that they had a new way to travel: Your BMW, at least for today.
We managed full-service production that included shooting at 19 locations including JFK airport, downtown Manhattan, and the base of the Brooklyn bridge. We cast a team of talent 36 people strong that was as diverse as NYC itself.
We managed full-service production that included shooting at 19 locations including JFK airport, downtown Manhattan, and the base of the Brooklyn bridge. We cast a team of talent 36 people strong that was as diverse as NYC itself.
